The Amazon Great Indian Festival (GIF) is Amazon’s biggest Diwali shopping event of the year, offering blockbuster discounts, bank offers and exciting deals across every category. The 2025 sale is coming soon, and Amazon has already teased “Coming Soon” banners and early-access deals for Prime members.
Last year’s festival ran from Sep 27 to Oct 29, 2024, with Prime members getting a 24-hour early access window. This year, the sale will begin around September 23, 2025 (with a Sept 22 early access for Prime), continuing through the festive season. Shoppers are already gearing up with their wish lists and payment cards ready for one of the largest shopping events of the year.
Amazon has officially announced exact dates of the Great Indian Festival 2025. It will kick off late September and span several weeks into early October. Prime members will get a 24-hour early access to the deals, so mark your calendars for Sept 22-23, 2025. Last year, Prime members shopped on Sep 26 (a day early) while the sale opened to everyone on Sep 27.
Amazon advises customers to update their payment methods and addresses ahead of time for a smooth checkout. During the sale, expect flash deals and “lightning” discounts to refresh frequently, so keep an eye on the app and website. Bookmark the sale landing page early and browse categories in advance. Don’t forget to save your SBI debit/credit cards on Amazon as they’ll fetch an extra 10% instant discount (up to ₹6,000 or even more) on transactions, including EMI purchases.
This Amazon festival sale will be loaded with bank offers and cashback. Top highlights include:
10% Instant SBI Discount: Get 10% off (capped at ₹6,000) on SBI debit and credit cards, including SBI EMI card transactions. This is one of the best deals of the sale, applicable across categories.
No-Cost EMI: Amazon will offer 0% interest EMI options (up to 24 months on many items) on credit cards, Bajaj Finserv and Amazon Pay Later to spread out payments.
Exchange Bonuses: Exchange your old gadgets or appliances for extra discounts on new purchases. Combine with bank offers for maximum savings.
Coupons & Vouchers: Stack deals with Amazon coupons and gift vouchers. Amazon Pay UPI users often get extra cashback (like ₹100 back) during the festival. Also watch for Amazon Gift Cards on sale, upto 10% discounts, or bonus credit offers to use in your order.
Amazon Pay Rewards Gold: If you haven’t joined yet, this free rewards program gives Prime members 5% cashback (non-Prime 3%) on select categories. It’s a good time to sign up and earn extra cashback on your festival shopping.
Amazon Pay bill payments (for recharges, insurance or utilities) can also yield rewards or cashback during the sale. Check the Amazon Pay section for limited-time deals on mutual funds, insurance or phone top-ups. Collecting all possible Amazon coins, vouchers and discounts can further reduce your final bill. Also, lookout for 8 pm deals (new deals) and top 100 deals!
Mobiles and accessories will be one of the biggest drawcards of the festival. Expect deep discounts on flagship and mid-range phones, plus freebies on accessories:
Apple iPhones: Amazon usually features big price cuts on the latest iPhones. With the iPhone 17 series rumored to launch soon and the iPhone 16 just out, the GIF sale is expected to see the lowest prices of the year on models like the iPhone 16 Pro/Pro Max and even older 15-series iPhones. Reports suggest up to ₹20,000 off on select Apple iPhones. Also, lookout for deals on iPhone 14, iPhone 13, iPhone 12, and iPhone 11.
Samsung Galaxy: Samsung’s popular phones will be on sale. Last year’s Galaxy S24 Ultra, as well as the S24 and even the upcoming S25, will likely see handsome discounts. The sale teaser confirms the Galaxy S24 Ultra, Galaxy M06 5G, M16 5G, A55 5G, A56 5G and A36 5G will all be listed at reduced prices. Even foldable models like the Galaxy Z Fold6 should appear at “relatively low prices” (Amazon claims savings of over ₹10,000 on Samsung phones). Don’t miss deals on Samsung’s midrange M- and A-series, like the M36 or M16, which often drop heavily during the festival.
Other Brands: OnePlus, iQOO, Realme, Xiaomi, Oppo and Vivo will also offer big discounts. Amazon’s teasers mention up to 40% off on mobiles and accessories from top brands. For example, last year the OnePlus Nord series and the OnePlus 12R had big markdowns, and Amazon will likely continue that trend. Accessory bundles (earbuds, power banks, cases) often come free or cheap with phones.
Mobile Accessories: Look for deals on TWS earbuds, smartwatches, power banks and chargers. For instance, Amazon highlights in past sales said over 5,000 electronics deals with up to 75% off, including headphones, speakers, smartwatches and more. Premium earbuds like Samsung Galaxy Buds2 Pro or OnePlus Buds might drop to under ₹7,000. Popular brands like Boat, JBL, Sony often have 60-80% off on headphones and speakers.
Overall, plan to see 40-80% off on mobiles and accessories during the GIF sale. Combine exchange offers, bank discounts and coupons for extra value. Bookmark your dream smartphone pages now and track prices so you can grab the deal as soon as the sale goes live.
Electronics and home appliances steal the show next. Expect steep discounts across these categories:
Laptops & Computers: Laptops from brands like Dell, HP, Asus, Lenovo and Apple will see big cuts. Amazon has teased an Asus gaming laptop (RTX 3050) under ₹60,000, and HP Core i5 laptops under ₹50,000. Student and work laptops might start in the ₹20-30K range after bank offers. Gaming laptops (Asus, Lenovo, Acer) with RTX GPUs will have coupons and EMIs too. Don’t miss the MacBook Air deals as last year’s sale had the M1 Air at its lowest price, and 2025 should see discounts on newer Apple laptops.
Smart TVs: Home entertainment gets big bargains. Smart TVs (LED, OLED, QLED) from Samsung, Sony, LG, Xiaomi, TCL, Vu and others are likely 40-65% off. Look for popular models like Samsung’s 4K QLED and Xiaomi’s budget 4Ks at rock-bottom prices. Additional offers like exchange bonuses (₹5,000-₹10,000 for old TVs) and NCEMI (up to 24 months) will sweeten the deal.
Appliances: Major appliances see huge cuts. Amazon mentions up to 65% off on washing machines, refrigerators, air conditioners and more. For example, entry-level washing machines start below ₹6,000, and side-by-side fridges from ₹39,990 with further exchange discounts. Look for brand deals on LG, Samsung, Haier, Godrej, Whirlpool, etc. Air conditioners often come with extended EMI plans and installation offers.
Smart Home & Alexa Devices: Amazon-branded gadgets will be on sale. Expect 50% off on Echo smart speakers, Fire TV sticks and Kindle e-readers. New Echo models (with Alexa) and Fire TVs (for streaming) will be massively discounted to boost adoption. Also check deals on smart home items like Smart Bulbs, Ring cameras, Echo Shows, etc.
Enjoy additional discounts on bundles.
Others: Electronics covers a lot like Bluetooth speakers, headphones, gaming consoles, cameras and more. Often you’ll find up to 75% off in “Gadgets & Gizmos”. For instance, headphones (like Boat, Sony WH-1000XM5) can drop 60-75%, premium smartwatches (Samsung, Amazfit, etc.) get big markdowns, and even cameras/drone deals appear. Gaming fans can grab consoles (PS5, Xbox Series X) with bundled games/discounts.
Amazon’s own microsite preview shows up to 80% off on brands like HP, Samsung, boAt, Sony in electronics. With coupons and bank offers stacked on top, many gadgets will reach their year’s lowest prices. Remember to check no-cost EMI options if the budget is tight. Amazon is highlighting interest-free EMIs on appliances and electronics to make big-ticket buys easier.
Get ready for a wardrobe refresh! Amazon promises massive discounts (often 50–80% off) across fashion and beauty. Key points:
Clothing & Footwear: Men’s, women’s and kids’ apparel are heavily discounted. Ethnic wear (sarees, kurtas), western outfits (jeans, tees) and formal attire will all be on sale, often up to 80% off. Popular brands like Nike, Adidas, Puma, Allen Solly, Levi’s, W for Woman, FabIndia, etc., will have slashed prices. Footwear (sneakers, sandals, ethnic shoes) typically sees up to 65% off. Look for deals on Crocs, Skechers, Metro, Mochi and more.
Accessories & Jewelry: Watches, bags, wallets, and jewelry get discounts too. Premium brands like Fossil, Titan, Daniel Wellington often go 50% off. Accessories like belts, scarves and sunglasses from local brands will also be on discount.
Beauty & Personal Care: Top beauty and skincare brands (Lakme, L’Oréal, Nivea, Forest Essentials, WOW, The Body Shop, etc.) offer up to 70% off beauty products. Expect deals on makeup, fragrances, hair care, and daily grooming kits. Even tools like hair dryers or electric toothbrushes come with discounts. Minimalist Sunscreen, Re’equil, and skin/beauty combo packs were already on sale in pre-teasers, hinting at beauty bargains to come. K-beauty products will also be on sale.
Watches & Jewelry: Premium watches and jewelry see steep cuts. Last year, there was a minimum 50% off on brands like Fossil, Titan and Swarovski. Ethnic fashion jewelry can be 70% off.
Amazon Fashion Brands: Don’t forget Amazon’s own labels and brands (Amazon Essentials, Symbol, etc.) for budget-friendly basics. Amazon Bazaar, a special storefront, offers daily deals starting at ₹8 on fashion and home products, check that for super-cheap finds.
In short, fashionistas can reload their closets at bargain prices. Use Prime Wardrobe (try before you buy) if available, and apply coupons (e.g., extra 5% off on certain brands). Many deals in fashion are “flat” discounts, not just bank offers, so grab what you like early.
The Great Indian Festival isn’t just for electronics, essentials get discounted too:
Amazon Fresh & Grocery: Stock up on snacks, staples and daily needs. Last year, Amazon Fresh deals included items as low as ₹1, plus up to 70% off on over 3 million daily-use products. Expect similar offers: cooking oil, lentils, spices, snacks, beverages, personal care and household items could see 40-60% off. There may be combo deals on gifting hampers or baby care kits.
Household & Cleaning: Big savings on home cleaning (detergents, disinfectants, etc.) and personal hygiene (soaps, wipes). Amazon often has flat ₹400 cashback on certain grocery spends during GIF. If you need to stock up on rice, atta, pulses or pantry staples, check the Amazon Pantry/Fresh sections during the sale.
Baby & Personal Care: Diapers, baby wipes, baby food pouches, skincare basics and grooming items can be up to 60% off. Besides, Amazon Pharmacy will offer discounts on over-the-counter meds and supplements. Look for Amazon Pay coupons on health orders.
Amazon Pharmacy: Amazon Pharmacy will give discounts on medicines and wellness products. If you haven’t used it, you can upload prescriptions and order online. The sale will also include free delivery or extra cashback on orders.
Daily Essentials Bundle: Often Amazon runs an “Essentials” page during GIF with curated bundles and coupons on detergents, cleaning tools and stationery. Expect at least 50% off on frequently bought items.
In short, you can save on your monthly grocery and home needs, not just luxury items. Use grocery baskets and add essentials in advance to quickly buy once the sale is live.
Amazon uses GIF to boost local and startup sellers:
Local Shops & Karigar: Products from local artisans, craftsmen and SMEs in programs like Launchpad, Local Shops, Karigar, Saheli will be featured. Amazon promises up to 70% off on select items from these categories. You might find unique handmade home decor, ethnic wear, or regional snacks at big discounts. Browse the Launchpad section for cool innovations by new startups.
Amazon Bazaar: Aimed at budget fashion and home goods, the Amazon Bazaar storefront (launched recently) will likely have festival deals. Bazaar items start from just ₹8, daily deals from ₹49. It’s perfect for grabbing inexpensive clothes, accessories or kitchen gadgets as gifts or backups.
International Brands: Amazon’s Global Store or international brands section often offers extra discounts (5-10% off) during GIF. Popular global brands of fashion, beauty and electronics sometimes have exclusive coupons.
Wholesale & Business: If you buy in bulk or run a business, check Amazon Business. The sale will have wholesale deals (up to 80% off) and special benefits for business buyers. Amazon announced up to ₹60,000 credit for new business accounts. This is useful for offices, events or selling purposes.
International & Niche: Amazon often highlights international fashion and beauty brands with special deals. Keep an eye on categories like “International fashion brands” on the app for any exclusive drops.
Supporting small businesses is a big theme, so clicking through those special sections (Launchpad, Local Shops, etc.) can uncover hidden gems.
Even travel and entertainment get festive offers:
Travel Booking: Flights, hotels and bus tickets often see up to 65% off during GIF. Amazon partners with MakeMyTrip and other OTAs to provide cheap booking coupons (sometimes free cancellation deals). If you’re planning a festival getaway or Diwali trip, compare Amazon Pay travel coupons vs. direct sites. Free transit recharges might also pop up as cashback deals.
Books, Toys & Games: Bargains on learning and fun items as well. Up to 70% off on books, toys and gaming products. You’ll find best-selling novels from ₹79, children’s books at steep discounts, and gaming consoles or accessories at record lows. For example, PS5 bundles were as low as ₹39,990 during Diwali 2024. With the holiday season coming, it’s a great time to shop games, books and educational kits for kids at a discount.
Movies & Media: Occasionally, Amazon offers deals on e-books or Prime Video vouchers, though less common in GIF.
Amazon Music & Entertainment: As a sub-sale (Amazon Music Festival Sale or similar) during the GIF period, there might be deals on devices like Echo Studio for music lovers.
Daily Entertainment: Tech deals on games, VR gear (like Oculus), and audio equipment (soundbars, headphones) will support the fun part of the festival. Expect 50-75% off on top brands like JBL, Sony, Bose in audio.
A few more ways to save and enjoy:
Amazon Gift Cards & Vouchers: Often the sale has promotions on Amazon gift cards (e.g. get ₹100 extra Amazon Pay balance on buying ₹1000 gift card). Use gift vouchers to pay and get more discounts. Also look for contests or quizzes where you win Amazon Pay credits (the Amazon Great Indian Festival Quiz on the app is popular for daily Amazon Pay rewards which can be converted to vouchers).
Amazon Pay Rewards: The Amazon Pay Rewards (Gold) program (free to join) gives additional cashback on purchases in categories like grocery, dining etc. During the sale, Amazon may boost these rewards or offer bonus points for using Amazon Pay.
Bill Payments & Recharges: Reload phones, pay utility bills, book insurance via Amazon Pay to earn cashback/points. Sometimes Amazon ties bill payments with sale, e.g. pay a recharged cable bill and get coins that offset sale purchases.
Sample Mania & Amazon Live: Amazon’s Sample Mania lets you grab sample-size products at great prices (products from home, beauty etc at up to 80% off). Amazon Live features livestream shopping shows so you might score exclusive flash coupons by tuning in. These are fun ways to catch surprise deals.
24/7 Deals: GIF is a season, not a single day. There’s often a Dussehra Sale and a Dussehra Prime Day ahead of Diwali, plus week-long deals. Stay alert throughout late September and October. Follow Zingoy’s pages or the Amazon app for updates on daily deals and the Amazon Bazaar page.
Amazon Prime members should definitely use their perks: Early access (24h ahead) and exclusive offers. Prime members also get extra cashback on Amazon Pay Later spends and sometimes early-bird vouchers.
Is the Great Indian Festival the same as the Amazon Diwali Sale? Yes. Amazon’s Diwali sale is branded the Great Indian Festival. It’s essentially Amazon’s name for the big Diwali shopping event. The timeline typically coincides with Navratri/Dussehra leading into Diwali.
Last year’s sale started on Sept 27, 2024 (Oct 29 end), and the next sale after GIF will be around year-end (Amazon Great Republic Day in January, Christmas sale in December, etc.). Amazon also announced Flipkart’s Big Billion Days around the same time, so deals will run parallel.
Quiz and Games: Amazon often hosts a Great Indian Festival Quiz on its app, where you answer daily questions to win cash vouchers. Don’t forget to play during the sale to earn extra Amazon Pay balance.
Prepare Wishlists: Add your desired products to your Amazon wishlist or cart ahead of time. When the sale goes live, you’ll be able to check out quickly before hot deals sell out.
Compare Prices: Use price trackers (like the Amazon Price History graph) or Zingoy’s cashback tools to verify if it’s really a low price. Many “festive deals” are genuine, but double-checking never hurts.
Coupons & Cashbacks: Check for available Amazon coupons on product pages. Use cashback services (like Zingoy) or credit card offers to stack extra savings.
Multiple Devices: Keep the Amazon app, website and alternate device open (if possible) to access different parts of the sale at once (especially during the first few hours).
Payment Ready: Ensure your SBI bank cards (for instant discounts) and Amazon Pay UPI are set up. Load some Amazon Pay balance early if gift card promotions are live.
Stay Tuned: Follow Amazon’s social media and apps for surprise flash sales, daily vouchers and alerts. Also look out for events like Prime Early Access deals or theme days (e.g., TV Day, Laptop Day) often scheduled during GIF.
The Amazon Great Indian Festival 2025 promises to be a shopping extravaganza with deals across all categories: electronics, fashion, home, groceries and more. With up to 80–90% off select items, special categories like Amazon Bazaar and Sample Mania, and bank/EMI offers, savvy shoppers can score huge savings. Start making your list, and get ready to shop and earn cashback via Zingoy for even more value during this festive sale season!
Diwali Sales are regarded as the biggest sales of the year in India. The top 2 in these are Amazon Great Indian Festival Sale and Flipkart Big Billion Days Sale.
Only time will tell, but given Amazon Great Indian Festival Sale 2025’s deals, cashback offers, product lineup, and exciting rewards, it will definitely be a worthy sale!
You can use Amazon Coupons, Zingoy Cashback (over & above all Amazon offers) Rewards (redeem as Amazon Vouchers), and Amazon Pay Rewards to save more in the Amazon Great Indian Festival Sale 2025.
Simply visit Zingoy’s Amazon Cashback Store, select your offer (if any), click on ‘shop & earn’, and shop on Amazon as usual! Make sure to keep your Amazon cart empty, clear browser cookies, don’t visit other cashback/deal/coupon websites, and complete the transaction in a single session. You will earn 5-10% extra cashback which can be redeemed for free Amazon vouchers!
The Amazon Great Indian Festival is Amazon's biggest sale in India due to lowest prices, high discounts, better cashback, and amazing rewards on most products and brands.