The Amazon Great Indian Festival (GIF) 2025 sale, kicking off on September 23, 2025 (22 Sept 12 am for Amazon Prime users), is already generating buzz about unbeatable smartphone deals.
Industry teasers suggest Amazon will offer up to 40% off on premium handsets. In this context, Samsung’s flagship Galaxy S24 Ultra (launched at ₹1,29,999 for 12GB/256GB) is widely expected to hit its lowest-ever price.
Analysts and media reports predict steep markdowns on the S24 Ultra. Considering past trends, buyers could see the phone fall into the ₹75,000-80,000 range or lower during the Amazon Great Indian Festival Sale 2025. Additionally, you can grab Samsung S24 Ultra Cashback offers for extra savings!
In this article we examine expert speculation, historical sale prices, and key specs to forecast the expected discount range. We also compare the S24 Ultra’s pricing and features with rival flagships like the iPhone 15 Pro Max and OnePlus 12.
Samsung Galaxy S24 Ultra 5G: Expected Discounts in Amazon Great Indian Festival Sale 2025
Amazon has teased deep discounts on “Ultra Premium” smartphones (priced above ₹50,000). Official Amazon Great Indian Festival 2025 previews and tech media suggest up to 40% off on flagship models.
For the S24 Ultra, a 40% cut on its ₹1.29L launch price implies about ₹52k off, roughly a ₹75k sale price. In addition, Amazon will likely repeat its 10% SBI Bank card offer, and provide aggressive exchange bonuses. For example, during Amazon’s mid-2025 “Great Freedom” sale the S24 Ultra (Titanium Gray, 12/256GB) was already selling for just ₹79,999 (down from ₹1,34,999).
- Past sales precedent: Samsung’s previous Ultra model saw enormous cuts. The Galaxy S23 Ultra launched at ₹1,49,999, yet Amazon’s Great Indian Festival 2024 offered it for ₹69,999 (with bank discounts). If a similar strategy holds, the S24 Ultra could see ~50% off during the GIF 2025.
- Market analysts: Many tech outlets explicitly list the S24 Ultra among top deals, fueling expectations of prices around ₹75k. They note that Amazon’s promotions (no-cost EMIs, bank offers, trade-ins) will further push the effective price even lower.
Taken together, credible forecasts suggest Amazon’s GIF 2025 could price the Galaxy S24 Ultra at roughly ₹70k-80k for the base model, potentially making it the cheapest ever. Shoppers should watch for the official deal countdown, but these patterns strongly hint at record-low pricing.
Launch Price vs Festival Deals
Launched in January 2024, the Samsung Galaxy S24 Ultra entered India at ₹1,29,999 (12GB/256GB) which was already ₹20,000 below the S23 Ultra’s launch. Since then, every major sale has pushed its price down. For example, an August 2025 sale saw the S24 Ultra at ₹79,999.
By contrast, its predecessor S23 Ultra (launched at ₹1,49,999) dropped to just ₹69,999 during the Amazon Great Indian Festival Sale 2024. These data points underscore the likely trend.
Even if Amazon offers “only” a 40% discount off ₹1.29L, the S24 Ultra would still be around ₹77,999 before any bank or exchange cuts. With SBI’s additional 10% off and trade-in values, enthusiasts expect sub-₹75k prices on the S24 Ultra.
In short, every year sets a new low price for Samsung’s Ultra model, and GIF 2025 is shaping up to break the previous record.
Key Specifications of the Galaxy S24 Ultra
The Galaxy S24 Ultra packs top-tier hardware and features that justify its premium status. Notable specs include:
- Display: A 6.8-inch QHD+ Dynamic AMOLED 2X screen (1-120Hz adaptive refresh) with Vision Booster technology. Samsung claims up to 2,600 nits peak brightness, making outdoor visibility superb. The metal frame is titanium for extra strength and reduced weight.
- Cameras: Quad rear cameras led by a 200MP main sensor. Additional lenses include a 12MP ultra-wide, a 10MP telephoto (3× optical), and a new 50MP 5× periscope telephoto. This combination yields a 2× to 10× optical zoom range. Overall photo performance is enhanced by Samsung’s AI-driven “ProVisual Engine.”
- Performance: Under the hood is Qualcomm’s Snapdragon 8 Gen 3 chipset paired with 12GB RAM. Storage starts at 256GB (with 512GB and 1TB options). This hardware delivers flagship-class speed for multitasking and gaming.
- Battery & Software: A 5,000mAh battery (45W fast charging, 15W wireless) keeps the device powered all day. The S24 Ultra runs Android 14 with Samsung One UI 6.0, promising around 7 years of OS and security updates. It also includes the built-in S Pen stylus support.
These high-end specifications mean the S24 Ultra competes at the top of the market. For buyers eyeing the very best specs, especially the 200MP camera and S Pen, waiting for the festival price cut could unlock exceptional value.
Other Flagship Deals in this Amazon Great Indian Festival
Alongside Samsung, Amazon’s GIF 2025 sale will feature heavy discounts on other flagship phones. Two examples:
- Apple iPhone 15 Pro Max: Launched in India at ₹1,59,900 for 256GB, this iPhone sports a 6.7″ Super Retina XDR OLED display and Apple’s A17 Pro chip. In the 2024 festive sales (after the iPhone 16’s launch), Amazon slashed the iPhone 15 Pro Max to just ₹67,555 with exchange and bank offers (an over 58% drop). We can expect Amazon’s GIF 2025 to offer similarly steep cuts, most likely in the ~₹70,000-80,000 range (after all discounts), reason being, iPhone 15 Series starting at its Lowest Price Ever in Amazon Great Indian Festival 2025! The iPhone’s selling points are its titanium design, proven camera system, and iOS ecosystem.
- OnePlus 12: The OnePlus 12 debuted in India at ₹64,999 (12GB/256GB). It features a 6.82″ QHD+ 120Hz OLED display and the same Snapdragon 8 Gen 3 as the Samsung. Its rear cameras are a Hasselblad-tuned triple set (50MP main + 64MP periscope 3× tele + 48MP ultrawide), and it has a large 5400mAh battery. The OnePlus 12 had already dropped to ₹51,998 on Amazon (flat ₹13,001 off launch price), with further bank-card savings possible. In the upcoming sale, OnePlus 12 is likely to sell around ₹45,000–55,000, making it a bargain flagship.
Overall, the S24 Ultra faces strong competition in value terms. The iPhone 15 Pro Max may offer premium build and iOS-specific features, but at an even higher expected post-discount price. The OnePlus 12, meanwhile, undercuts both in price but with slightly lower-end cameras (50MP vs 200MP) and no stylus. Shoppers will weigh these trade-offs.
Price & Specs Comparison
| Model | Display | Processor | Camera (MP) | RAM / Storage | Battery | Launch Price (₹) | Expected Sale Price (₹) |
| Samsung S24 Ultra | 6.8″ QHD+ AMOLED (1-120Hz) | Snapdragon 8 Gen 3 | 200 + 50 (5×) + 12 + 10 | 12GB / 256-1TB | 5000mAh | ₹1,29,999 | ~₹75,000 |
| Apple iPhone 15 Pro Max | 6.7″ Super Retina XDR OLED (120Hz) | A17 Pro | 48 + 12 + 12 | 8GB / 256-1TB | 4441mAh | ₹1,59,900 | ~₹70,000 |
| OnePlus 12 | 6.82″ QHD+ OLED (120Hz) | Snapdragon 8 Gen 3 | 50 + 64 (3×) + 48 | 12GB / 256-512GB | 5400mAh | ₹64,999 | ~₹50,000 |
Each of these competitors will also see Amazon Great Indian Festival 2025 discounts. For example, last year’s sale pricing suggests that even after deep cuts, the S24 Ultra and iPhone 15 Pro Max will likely remain in the ₹65k-80k range (depending on bank/exchange use), while the OnePlus 12 could be in the ₹45k-55k bracket.
Conclusion
Amazon’s Great Indian Festival 2025 looks set to deliver the Samsung Galaxy S24 Ultra at its cheapest price yet. Industry teasers (40% discounts, SBI offers) and precedent sales (S23 Ultra at ₹69,999, S24 Ultra at ₹79,999 in mid-2025) all point to a festive-price around ₹75k for the base model.
Buyers should also compare rival deals: the iPhone 15 Pro Max will be cheaper than launch price (potentially ~₹70k) and the OnePlus 12 will be very affordable (~₹50k).
Overall, if Amazon follows through on its hinted offers, the Galaxy S24 Ultra could indeed hit an unprecedented low, making it an exceptionally good time to buy Samsung’s top-end phone.
Shoppers should watch Amazon’s official announcements (Samsung S24 Ultra’s Sale Price Reveal likely on 16th September 2025 at 9 pm via Amazon Live on the Amazon App) and use bank and exchange discounts to maximize savings on these flagship handsets.
