Amazon’s Great Indian Festival Sale 2025 kicks off on Sept 23 (Prime members get 24h early access). This flagship sale promises steep discounts on smartphones. Amazon itself teases “up to 40% off on smartphone brands such as Apple”.
Tech analysts expect the iPhone 15 series to be a highlight, with prices dropping significantly. For context, last year’s Flipkart Big Billion Days slashed the iPhone 15 (128GB) to ₹48,999. In 2025, Amazon’s SBI bank offers and exchange deals are likely to push the price even lower, perhaps into the ₹40K range.
iPhone 15 Series: Features & Specs

- iPhone 15 (Base): 6.1‑inch Super Retina OLED display, A16 Bionic chip, dual rear cameras (48MP wide + 12MP ultra-wide), 12MP selfie, iOS 17. Water/dust‑resistant (IP68) and uses USB-C charging.
- iPhone 15 Plus: Same internals as iPhone 15 but a larger 6.7‑inch OLED screen. Also dual-camera (48MP+12MP) and A16 Bionic, ideal for those who want a bigger display.
- iPhone 15 Pro: 6.1‑inch ProMotion OLED (120Hz), Apple A17 Pro processor, triple rear cameras (48MP main, 12MP ultra-wide, 12MP 3x telephoto), and aerospace-grade titanium frame. It packs 8GB RAM, ProRAW support, and an IP68 rating (water/dust proof).
- iPhone 15 Pro Max: 6.7‑inch ProMotion OLED, also A17 Pro. Its camera system adds a 12MP 5x telephoto lens (with quad-pixel sensor) alongside the 48MP main and 12MP ultra-wide. It offers up to 10x optical zoom range and advanced stabilization. Like the 15 Pro, it has a titanium body, 120Hz display, and MagSafe.
These high-end phones launched at ₹69,900 (15), ₹79,900 (15 Plus), ₹1,09,900 (15 Pro) and ₹1,34,900 (15 Pro Max) for base storage. During festival sales, we expect all models to see substantial cuts via best deals, cashbacks, and exchanges.
iPhone 15 Expected Sale Prices

Below is a comparison of expected festive-sale prices for each iPhone 15 model. Amazon’s prices are estimated for its Great Indian Festival 2025 (including SBI card, exchange, etc.), while Flipkart’s are based on Big Billion Days 2025 predictions and trends. In all cases, extra 10% bank discounts (Amazon: SBI; Flipkart: Axis/ICICI) apply to these festive prices.
Model | Amazon Great Indian Festival 2025 | Flipkart Big Billion Days 2025 |
iPhone 15 (128GB) | ~₹39,900 (Lowest Price) | ₹54,999 |
iPhone 15 Plus (128GB) | ~₹49,900 (estimate) | ₹59,999 |
iPhone 15 Pro (128GB) | ~₹69,900 (estimate) | ₹79,999 |
iPhone 15 Pro Max (256GB) | ~₹89,900 (estimate) | ₹99,999 |
All prices are festive-sale estimates. Flipkart figures include Axis/ICICI 10% off while Amazon figures include SBI 10% off. Last year, Amazon’s July sale (Prime Day) saw the iPhone 15 (128GB) at ₹58,249 (with bank offer), while Flipkart pushed it to ₹48,999 in Oct 2024.
Smart Shopping Tips for Amazon GIF Sale

- Use Bank Offers: Pay with SBI credit/debit cards on Amazon to get an extra 10% instant discount (up to ₹6,000 or even more).
- Trade‑in Old Phone: Take advantage of Amazon’s exchange program. For example, you can get up to ₹47,150 off when trading in a qualifying old smartphone for an iPhone 15 (over & above all offers).
- Amazon Pay Rewards: If you use Amazon Pay or Pay Later, you may earn extra cashback. Amazon’s “Rewards Gold” program gives Prime users 5% back on selected purchases, which can effectively lower the price further.
- No-Cost EMI: Both Amazon and Flipkart offer 3-6 months no-cost EMI on iPhones with certain bank cards. This spreads payments without extra interest, but may not fetch you the lowest price which you get by full payment upfront.
- Early Access: Prime members get 24‑hour early access on Amazon Great Indian Festival 2025 so grab deals as soon as possible as iPhone 15 stock can sell out.
- Price Tracking: Keep an eye on Amazon’s price history or use tools/apps to compare prices in real time. Sometimes flash deals or lightning sales will knock even more off the tagged festive price.
- Bundle & Accessories: Check for bundled deals (e.g. with AirPods or AppleCare) and coupon codes on Amazon’s site. Also factor in Amazon Coupon discounts if you’re buying iPhones with other items.
- Amazon Great Indian Festival Sale Cashback offers, Coupons, and Deals: This Amazon festive page lists cashback offers, Amazon coupon codes, and the best deals. You can even earn extra (over & above all offers) Cashback (redeem for free Amazon gift cards & vouchers) on iPhone 15 Series!
Amazon vs Flipkart: Best iPhone 15 Deals?
Flipkart’s Big Billion Days 2025 has historically snagged the absolute lowest sticker prices on Apple phones. In 2024, Flipkart offered the iPhone 15 (128GB) at just ₹48,999 (including bank offers). However, this year it is focusing on iPhone 16 at Flipkart BBD sale price of ₹49,999 (expected).
Flipkart’s festive price list projects the iPhone 15 Pro at ~₹79,900 and Pro Max at ~₹99,900, which Amazon is likely to beat after SBI discounts.
In practice, smart shoppers should compare both. For example, even if Amazon’s base festive tag on the iPhone 15 were ₹48K, the SBI card off effectively brings it near ₹40K deal. Conversely, Flipkart’s extra bank promos and SuperCoins can tip the scales.

Overall, Flipkart wins on iPhone 16 price, while Amazon wins on iPhone 15 price (SBI discount/cashback, exchanges, Prime delivery). Watch both sales closely: the best deal might be on one platform first thing on opening day. In summary, expect iPhone 15 prices to tumble on both Amazon and Flipkart this Diwali.

