The Amazon Diwali Sale 2025 (Great Indian Festival Diwali Special) is now live. Amazon’s biggest festive sale of the year kicked off on 23 September 2025. The sale is run in phases: a Dussehra Special sale started on Sept 30, followed by a Diwali Special sale from Oct 5.
Shoppers can browse deep discounts across hundreds of categories (smartphones, electronics, fashion, beauty, home goods, groceries, and more) during this festival shopping extravaganza.
Bank & Wallet Offers
Save even more by using special payment offers. Key bank/wallet deals include:
| Payment Method | Offer Details |
| Axis/BOB/IDFC/RBL Credit Cards & EMI, IDFC Debit Cards | 10% instant discount upto ₹1,500 + Bonus upto ₹5000 discount on higher value orders (can use this offer for max 10 orders) |
| Amazon Pay ICICI Card | Unlimited 5% cashback (Prime members) or 3% cashback (non-Prime) on all Amazon purchases. This co-branded credit card gives extra Amazon Pay balance. |
| Amazon Pay UPI | Special cashbacks on select transactions. For example, Amazon Pay UPI users often get bonus cashback (e.g. ₹100 back) during the festival. |
| Amazon Pay Later / Rewards Gold | Prime members: Unlimited 5% cashback (3% for non-Prime) on select categories. Useful for travel, groceries, and more. |
Use these cards/wallets at checkout to stack extra savings on top of Amazon’s discounts. Also look for no-cost EMI options and exchange bonuses to stretch your budget further.
Top Category Deals
Amazon is showcasing major deals in every category. Highlights include:
- Mobiles & Accessories: Expect steep cuts on smartphones and freebies on accessories. Apple iPhone 15 series are at their lowest prices of the year. The new iPhone 17 series also has good offers. Some models get up to ~₹20,000 off.
Samsung’s flagship and midrange phones (Galaxy S24, S24 Ultra, A55/A56 series, etc.) are heavily discounted (Amazon touts ₹10,000+ savings on Samsung models). Other brands (OnePlus, iQOO, Xiaomi, Oppo, Vivo, Realme, etc.) also see big markdowns (often ~40% off).
Premium accessories like true wireless earbuds, smartwatches, power banks, etc. are on sale too (many up to 60-75% off). For example, high-end earbuds may drop under ₹7,000, and popular brands like boAt, JBL and Sony have 60-75% discounts.
- Electronics & Appliances: Home entertainment and gadgets have deep discounts. Smart TVs (LED/OLED/QLED) from Samsung, Sony, LG, Xiaomi, TCL, Vu, etc., are around 40-65% off.
Exchange bonuses (₹5,000-₹10,000) and no-cost EMI plans often apply on big TVs. Laptops and PCs also see big cuts: midrange Intel i5 notebooks (Dell, HP, Lenovo) can start under ₹50,000, and even premium models (including Apple MacBooks) have notable discounts.
Washing machines, refrigerators, and air conditioners are on sale too (up to ~65% off). For example, entry-level washers may go below ₹6,000 after discounts. Home appliances from LG, Samsung, Haier, Godrej, etc., feature exchange offers and long EMI options.
Amazon also promises up to 80% off on select electronics brands (HP, boAt, Sony, etc.). Amazon’s own devices (Echo speakers, Fire TV, Kindle e-readers) are roughly half-price. E.g., Fire TV Stick, Echo Show and Kindle Paperwhite see huge cuts.
- Fashion & Beauty: Massive wardrobe and cosmetic deals are live. Clothing and footwear are typically 50-80% off. Look for deep discounts on ethnic wear (sarees, kurtas, blouses), casual and formal attire for men, women and kids.
Branded shoes and sneakers (Nike, Adidas, Puma, Crocs, etc.) often have up to ~65% off. Accessories like watches, bags and wallets also get slashed prices (50% off or more on Fossil, Titan, etc.).
Beauty and personal-care products are similarly on sale. Top makeup, skincare, and grooming brands (Lakme, L’Oréal, Nivea, WOW, The Body Shop, etc.) can be up to ~70% off. Stock up on cosmetics, perfumes, and hygiene essentials during the sale.
- Home & Kitchen: Amazon’s preview indicates up to 80% off on home, kitchen and outdoor products. Expect discounts on kitchen appliances, cookware, storage, decor and more.
Many large appliances and furnishings see big cuts too (see “Electronics & Appliances” above). Home organization items (shelves, racks), dining wares, and small appliances will be on sale. Check Amazon’s Home & Kitchen section for category deals.
- Daily Essentials & Groceries: A wide range of everyday items is included. The sale offers up to ~70% off on groceries, snacks, cleaning supplies, baby care, and health products. Stock up on pantry staples, home care items and personal care products.
Amazon typically marks down FMCG and baby goods heavily during festivals. Refill orders and subscription products can also earn extra savings (watch for coupons or Amazon Coins offers).
- Books, Toys & More: The sale also extends to books, gaming and toys. Amazon usually features deals on best-selling books, educational games, puzzles, and toys.
Discounts of up to ~70% are common on select titles and kids’ products. Check the Books, Toys & Games sections for curated lists of current offers (often labeled “Books, Gaming & Toys” on Amazon).
Current Best Offers
| HP Laptops | Extra upto ₹10,000 |
| Gillette Fusion | Min 10% |
| Titan Watches | Min 20% |
| Sony PS5 | ₹41,990 |
| Boat PartyPal 600 Speaker | Upto 60% |
| Haier 596 litre 3-star side-by-side door Refrigerator | ₹51,240 |
| Samsung 653 litre side-by-side door Refrigerator | ₹56,240 |
| Happilo Foods | Upto 60% |
| LG 7kg 5-star front door Washing Machine | ₹25,740 |
| Intel Laptops | Extra upto ₹10,000 |
Lightning Deals & Blockbuster Specials
Amazon’s festival sale includes special deal formats to grab on the fly:
- Lightning Deals (Flash Sales): Short-term offers on limited quantities refresh frequently. Amazon often adds new flash deals every day, sometimes dropping around 8:00 PM or at other peak times. These “Lightning Deals” appear in the Amazon app or website and last only a few hours or until stock runs out. Keep checking the Lightning Deals page for steep instant discounts.
- 8 PM Special Deals: In past festivals, Amazon has released new deals each evening (often called “8 PM deals” or “doorbusters”). These include discounted gadgets and appliances updated daily. Bookmark Amazon’s sale page and visit after dinner to catch these fresh deals.
- Blockbuster Deals: Amazon highlights marquee deals in a featured “Blockbuster Deals” section. These are the sale’s top discounts on flagship products. The official press notes promise “blockbuster deals” across categories, so browse Amazon’s front page or “Deals of the Day” to see the best offers. Blockbuster Deals are curated by Amazon and may include festival-exclusive bundles or greatest hits.
In addition, Amazon lets you stack clip-on coupons on many items for extra savings. Clip any available coupon on a product page to apply a further percentage off at checkout. Also look for Amazon Pay Gift Card promotions. During the sale they often have bonus credit (e.g. buy ₹1,000 gift card, get 10% extra credit) or cashback (up to ~₹250). All these coupons and gift-card deals can multiply your festival discount.
Earn Extra Cashback via Zingoy in Amazon Diwali Sale 2025
Maximize your savings by using Zingoy to earn cashback on top of Amazon’s deals. Simply go to Zingoy.com (or use our app/extension), open the Amazon store link, and shop as usual. Zingoy then tracks your purchase and credits a percentage of your spend back to you.
For example, Zingoy is currently offering upto 6.7% cashback for Amazon Diwali Sale 2025. That means if you buy ₹10,000 worth of goods, you could get an extra ₹600+ back in your Zingoy wallet. Combine this with Amazon’s sale discounts, bank discounts, and coupons, and your effective savings can be huge.
In summary, the Great Indian Festival Diwali Special Sale is packed with offers across every category. Remember to use valid bank cards and wallets to unlock instant discounts, watch for lightning/8PM deals and coupons, and shop through Zingoy to earn additional cashback. This Amazon Diwali Sale 2025 is expected to end on 19th October, but better to grab your desired deals asap. Happy (and thrifty) shopping!
