Flipkart has confirmed its Big Billion Days Sale 2025 will start on September 23, coinciding with Amazon’s Great Indian Festival. Early teasers reveal big discounts on Apple’s iPhone 16 lineup.
Notably, Flipkart’s promo poster shows the iPhone 16 Pro Max dropping to “under ₹1,00,000”, the first time this model will hit that low. Analysts expect similar cuts across the series, given that last year’s iPhone 15 series also saw massive price drops (the base iPhone 15 was offered around ₹49,999 on BBD 2024). This year, iPhone 15 will be at its Lowest Price in Amazon Great Indian Festival Sale 2025. Below is a summary of our expected festive sale prices for all iPhone 16 variants on Flipkart and Amazon:
| Model | Launch Price (INR) | Current Flipkart Price | Flipkart BBD 2025 (Expected) | Amazon GIF 2025 (Expected) |
| iPhone 16 (128GB) | ₹79,900 | ₹71,155 | ~₹49,000 (anticipated) | ~₹65,999 |
| iPhone 16 Plus (128GB) | ₹89,900 | ₹80,900 | ~₹80,000 (speculative) | ~₹78,999 |
| iPhone 16 Pro (128GB) | ₹1,19,900 | ₹1,08,900 | ~₹85,000 (estimate) | ~₹1,02,000 |
| iPhone 16 Pro Max (256GB) | ₹1,44,900 | ₹1,33,900 | Under ₹1,00,000 | ₹1,29,900 |
| iPhone 16e (128GB) | ₹59,900 | ₹52,155 | ~₹50,000 | ~₹50,000 (speculative) |
Sources: Flipkart’s official BBD 2025 teasers and historical BBD deals inform these estimates. Amazon’s prices are based on leaked/pre-sale listings.
These expected prices are inclusive of festival discounts and bank card offers. For example, in BBD 2024 the iPhone 15 (launched at ₹79,900) was available for about ₹54,999 (and as low as ~₹49,999 with bank/exchange offers).
We anticipate iPhone 16 (128GB) to similarly fall into the ₹50K range, and the 16 Pro Max to break below ₹1 lakh for the first time. Mid-tier models (16 Plus, 16 Pro) should land between ₹80K-90K, while the new iPhone 16e (an entry-level variant) may be around ₹50K (it launched at ₹59,900 and is already discounted near ₹52,490). Besides, you can also save extra via Flipkart Cashback offers!
Amazon Great Indian Festival 2025: iPhone 16 Pricing
Amazon’s Great Indian Festival 2025 also begins on Sept 23. However, Amazon has historically been less aggressive on Apple deals. Current Amazon pre-sale data suggests modest cuts: for instance, the 128GB iPhone 16 is listed around ₹69,999 and the 128GB iPhone 16 Plus at ~₹78,999. The Pro models still fetch well over ₹1 lakh on Amazon (e.g. iPhone 16 Pro 128GB at ₹1,02,000, 16 Pro Max 256GB at ₹1,29,900).
In practice, Amazon’s sale may offer up to ₹15-20K discount on flagship iPhones, but Flipkart’s early signals are stronger. For example, Flipkart’s teased “from xx,xxx” pricing for the 16 Pro Max undercuts any known Amazon listing. However, the iPhone 15 Price on Amazon Great Indian Festival Sale 2025 will be lower compared to BBD sale as it is among the top 10 deals in this sale. For more deals & extra savings, you can check Amazon Great Indian Festival Sale Cashback Offers (upto 10% extra cashback)!
Our table above captures these expected festive sale prices side-by-side. (Remember, final discounts will vary by storage and bank promos on each platform.)
iPhone 16 Series: Key Features & Specs
The entire iPhone 16 family is “built for Apple Intelligence” (Apple’s on-device AI) and powered by the new A18 chip. All models have OLED displays with Dynamic Island and USB-C. Key highlights by model:
- iPhone 16 & 16 Plus: 6.1″ and 6.7″ Super Retina XDR displays, durable aluminum bodies, and up to 26 hours of video playback. Both get the new Action Button (replacing the mute switch) and a 48MP “Fusion” main camera with a 2× telephoto mode. The camera system (dual-lens) supports advanced features like Photonic Engine processing and spatial video capture. They also introduce “Camera Control” (a touchscreen control for framing shots).
- iPhone 16 Pro & 16 Pro Max: 6.3″ and 6.9″ displays. The largest iPhone screens yet, in a titanium frame. Both run the A18 Pro chip and have “Always-On” ProMotion XDR panels. The Pro camera system is vastly upgraded with a 48MP Fusion main sensor (with zero shutter lag for ProRAW) and a 48MP Ultra Wide with autofocus for better macro shots, plus a 5× Telephoto lens on both models. They can record 4K video at 120 fps in Dolby Vision (an industry-first), and support spatial audio recording and new Audio Mix controls. Apple quotes the 16 Pro Max as having “the best battery life on iPhone ever”.
- iPhone 16e: A new lower-cost variant (6.1″ OLED, aluminum body) introduced in early 2025. It uses the standard A18 chip, a single-lens 48MP Fusion camera, Face ID, and retains the Action Button. The 16e offers all-day battery life (~26 hours video) and the same iOS 18 features (writing tools, Siri enhancements), but at a much lower launch price (₹59,900).
These specs mean each model appeals to different buyers: the base/Plus cover most users with big screens and a strong camera, the Pro models target power users (photographers, gamers) with titanium build and next-gen cameras, and the 16e targets budget-conscious buyers wanting the latest chipset.
Flipkart BBD 2024 vs 2025: Price Comparison
For context, Flipkart’s Big Billion Days 2024 saw huge discounts on the iPhone 15 series. The base iPhone 15 (launched at ₹79,900) was sold for ~₹54,999 (and dipped to ~₹49,999 with offers).
The 15 Plus and 15 Pro models similarly dropped by tens of thousands of rupees, and the 15 Pro Max fell from ₹1,59,990 at launch to about ₹1,09,990. In 2025, with the iPhone 17 incoming, we expect even deeper cuts on iPhone 16.
Early signals (Flipkart’s under-₹1 lakh teaser) already suggest the flagship Pro Max will be cheaper than last year’s discounts. In short, iPhone 16 BBD 2025 prices should undercut iPhone 15 BBD 2024 prices across the board.
Smart Tips to Grab the Best iPhone 16 Deals
- Use Bank/UPI Offers: Flipkart has partnered with Axis/ICICI cards for a 10% instant discount on select purchases while Amazon offers 10% off with SBI cards during GIF. For example, BBD 2024 gave an extra ₹1,000 off via HDFC UPI/credit. Check if your card offers extra cashback or EMI discounts.
- Leverage Exchange Deals: Both Flipkart and Amazon offer trade-in credits. In 2024, Flipkart’s exchange program saved buyers up to ₹38,000 on an old phone. If you have an older iPhone/Android device, submitting it for exchange can knock thousands more off the price.
- Early Access Membership: Flipkart Plus and Black members get a 24-hour head start on BBD deals. Amazon Prime members similarly shop GIF deals a day early. If you’re planning a purchase, consider these (sometimes free) memberships to secure the deal before stocks run out.
- Wishlist and Alerts: Add your chosen model to your Flipkart/Amazon wishlist and set deal alerts. Big-ticket items like the iPhone 16 often sell out quickly, so have your credit/debit card and delivery details saved for one-click checkout.
- Compare on Both Platforms: The Big Billion Days and Great Indian Festival run concurrently. Even though Flipkart is expected to have deeper iPhone 16 discounts, check Amazon’s offers too (especially if you have valuable Amazon coupons or credit). Sometimes Amazon bundles smartphone deals with additional Amazon Pay cashback.
- No-Cost EMI: If needed, use no-cost EMI options (up to 12-24 months) to spread the cost. Both platforms usually extend such EMIs on iPhones during festival sales, making high-end models more affordable month-to-month.
Will Flipkart BBD Sale Have the Lowest iPhone 16 Prices?
Almost certainly. Flipkart is marketing the iPhone 16 Pro Max at under ₹1 lakh, a price point Amazon has not publicly matched. Given Flipkart’s aggressive deals last year and the extra bank/exchange benefits on top, it’s likely Flipkart will deliver the lowest net prices on almost all iPhone 16 models in 2025.
Amazon will offer good discounts too, but Flipkart’s combined “best deal + bank + exchange” packages typically make its Big Billion Days sale the best time to buy an iPhone in India. For more deals & extra savings, check out Flipkart Big Billion Days Cashback Offers!
