India’s 2025 Diwali shopping season is set to break records. According to Bain & Company, India’s e‑retail market has surged to about $60 billion GMV (gross merchandise value), making it the world’s second‑largest online shopper base.
Although overall e‑retail growth slowed to ~10-12% in 2024 (down from 20%+ pre‑Covid), analysts expect a big rebound driven by festive demand, falling inflation and tax cuts.
Early data confirm a blockbuster start: Datum Intelligence reports that the first week of India’s 2025 festival sales (started Sep 22) logged ₹60,700 crore GMV, a 29% YoY jump, with smartphones accounting for 42% of the haul, while appliances and groceries grew ~41-44% YoY.
Crucially, over 82% of Diwali shoppers plan weeks in advance (often as early as August), making Diwali an extended shopping season.
Against this backdrop, Flipkart’s “Big Festive Diwali Dhamaka Sale” will run 4-8 October 2025 (starts midnight). Flipkart hails it as “the biggest Diwali festival sale of the year”.
In effect this sale is the second phase of Flipkart’s festive blitz (Phase 1 was Big Billion Days in late September). The sale spans five days (Midnight Oct 4 to 11:59 PM Oct 8) for all customers. There is no special early access for Flipkart Plus/Black members this time.
Flipkart’s partners include major brands. E.g. Samsung Galaxy AI, Intel Core are sponsors, with associate sponsors like Zebronics, Acer, Titan and Motorola (Book 60) – hinting at featured deals on those brands.
Bank tie‑ups are significant: HDFC Bank cards are offering up to ₹1,750 off on electronics (₹1,500 on mobiles), while Flipkart’s Axis Bank card gives upto 7.5% cashback (up to ₹4,000) on spends (Axis card was 5% cashback on most Flipkart sales).
In short, Flipkart’s Big Festive Sale promises deep discounts, extra bank offers and launch events across electronics, smartphones, fashion, appliances, furniture and more.
Major Categories and Top Deals
Smartphones & Electronics
As usual, Flipkart’s flagship electronics deals are a marquee attraction. The sale flyer advertises big cuts on premium phones (iPhone 16, Samsung Galaxy S24/S24 FE, Motorola Edge 60 Pro, etc.).
For example, Flipkart lists the Motorola Edge 60 Fusion 5G (8+256 GB) at ₹20,999 (down from ₹25,999) – a 19% markdown. Plus bank and exchange offers that trim the price further.
Likewise, the iPhone 16 (128 GB) was on sale for ₹67,999 on Flipkart, roughly ₹11,900 off launch price. For comparison, Amazon’s festival price for the same model is ₹69,499.
Other flagship models are similarly discounted: Google Pixel 9 (12+256 GB) hit about ₹34,999 (a Big Billion Days low), and recent Samsung Galaxy S24 (128 GB) units are around ₹39-40K (historically low).
Even mid‑range phones get big cuts. E.g. Nothing Phone 3, Oppo K13 and Realme P series models typically see 20-30% off. Flipkart also bundles launch offers: new models may debut on the sale, and sponsored brands (like Samsung Galaxy AI devices) likely have exclusive bundles or freebies.
Flipkart’s electronics deals extend to laptops, tablets and accessories. Expect laptop and PC deals (often 40-60% off on top brands), and heavy discounts on TVs, headphones, speakers and smart home gadgets.
As Amazon’s sale shows, TVs saw up to 65% off plus no-cost EMI. Indeed, Amazon’s Great Indian Festival boasts “up to 40% off on smartphones, 80% on electronics and accessories”, and Flipkart matches this with similarly steep cuts, especially when combined with exchange/EMI coupons.
- Mobile Offers:
- iPhone 16 (128 GB): Flipkart ₹56,999 vs Amazon ₹69,499 (with 5% card cashback).
- Motorola Edge 60 Fusion (8+256 GB): Flipkart ₹20,999 (19% off, plus exchange bonus).
- Google Pixel 9 (12+256 GB): Flipkart ~₹34,999.
- Samsung Galaxy S24 (128 GB): ₹38,999.
Home Appliances & Home Tech
Flipkart’s sale also covers major appliances. Refrigerators, washing machines, air-conditioners, and kitchen appliances (mixers, microwaves, etc.) will have deep discounts, often up to 60-70% off with exchange or EMI deals.
For instance, Amazon advertises 65% off on LG/Samsung fridges and 65% off on Smart TVs (Samsung, Sony, etc.); Flipkart typically offers comparable TV/appliance deals with extra bank discounts (e.g. SBI/HDFC offers).
LED TVs and soundbars from brands like Sony, Samsung, LG and Xiaomi are likely up to 65% off with coupon + EMI on Flipkart. Kitchen and home essentials (furniture, cookers, air purifiers) often see 50-80% off.
For example, Amazon’s list notes “up to 80% off on home, kitchen, and outdoors” brands like Titan (furniture), Nilkamal and Hindware. Shoppers should watch for bundle deals and no-cost EMI options in this category.
Fashion & Lifestyle
Clothing, footwear, accessories, and beauty products are typically marked down up to 80-90% during these festivals. Amazon’s preview confirms 50-80% off on fashion and beauty items (brands like Crocs, L’Oréal, Titan, Libas).
Flipkart’s sale usually mirrors this: expect category-wide offers (e.g. flat 80% off select apparel, 50% on footwear, plus additional cart discounts), and special launches of festive collections.
Flipkart-owned Myntra also runs a parallel Diwali sale (typically a day or two earlier), but on Flipkart you’ll still find big bargains on Indian ethnic wear, western fashion, watches, and jewellery.
Home furnishing and décor (bed sheets, curtains, lamps, etc.) are also included with often 50-70% off. Many Myntra or Ajio fashion items are available on Flipkart too.
Furniture & Home Decor
Even larger items see heavy discounts. Flipkart’s “Furniture & Decor” section will have deals on sofas, dining sets, beds and home accents. Expect 50-70% off dining sets, wardrobes, wall art, lighting and more, plus heavy wallet or card offers.
Amazon’s festival flyer lists up to 80% off on “home, kitchen, and outdoors” (including Titan chairs, Nilkamal furniture, etc.). Flipkart often competes on big-ticket furniture deals too, sometimes offering no-cost EMI and old-goods exchange for items like mattresses and modular kitchens.
Other Categories
Categories like Beauty & Personal Care, Baby & Kids, and Grocery also see big festive markdowns. Serum and cosmetics bundles (70-80% off), baby strollers and toys (50-70% off) and everyday essentials can be expected on sale.
Flipkart Plus members earn extra SuperCoins on these purchases. Note also that Flipkart’s own brands (e.g. MarQ appliances, SmartBuy) typically hit record low prices.
Top Deals in Flipkart Big Diwali Sale 2025
| Product/Category | Sale Price/Discount Offer |
| AirPods Pro 2 | ₹14,490 |
| TCL Smart TV | ₹10,999 |
| Gas Stoves | ₹899 onwards |
| Beauty & Grooming | Upto 85% |
| Sports Shoes (Puma, Adidas, etc.) | Min 65% |
| Woodland Shoes | Min 55% |
| Curtains | ₹269 onwards |
| Helmets and Home Tools | Min 30% |
| Oppo K13x 5G Mobile | ₹9,999 |
| Dry Fruits | Min 35% |
| Watches | 40-60% |
| Dell 15 i3 Laptop | ₹29,990 |
| Samsung S24 FE Mobile | ₹29,999 |
| Realme Air7 TWS Earphones | ₹2,699 |
| Noise Smartwatch | ₹999 |
| Philips Trimmer | ₹499 |
| Lenovo Monitor | ₹5,219 |
| Mattress | ₹2,799 onwards |
| Grocery | Min 30-50% |
| Flipkart Brand Fully Automatic Washing Machine | ₹10,490 |
Offers, Launches & Partnerships
Flipkart leverages exclusive partnerships and ‘launch’ promotions during this sale. Several brands have tied up for extra visibility: for instance, Samsung and Intel are key sponsors, so expect special launch deals on the latest Galaxy AI phones or Intel-powered laptops.
Flipkart frequently hosts exclusive product launches (some smartphone or appliance models may debut mid‑sale). Additionally, festive bundles (e.g. phone + earbuds, washer + warranty) and scratchcards/loyalty vouchers often appear.
Bank offers
Payment offers are a highlight. This sale switches major bank partners: HDFC Bank cards lead with up to ₹1,750 off on large spends. Flipkart’s own Axis Bank Credit Cards give 5% unlimited cashback (up to ₹4,000).
| Category | HDFC Credit Card 10% Instant Discount Limit | Min Transaction Required to Avail 10% Offer |
| Grocery | ₹250 | ₹2499 |
| Flipkart Minutes (10-min delivery) | ₹150 | ₹1000 |
| Fashion | ₹750 | ₹2000 |
| Mobiles | ₹1000 | ₹1500 (EMI) | ₹4990 |
| All other categories | ₹1250 | ₹1750 (EMI) | ₹4990 |
| Bonus offer 1 | Extra ₹500 (₹750 for EMI) discount on min transaction of ₹24990 | |
| Bonus offer 2 | Extra ₹2000 (₹2500 for EMI) discount on min transaction of ₹69990 | |
| Bonus offer 3 (Select Mobiles) | Extra ₹1000 discount (₹1250 for EMI) on min transaction of ₹39990 | |
There are also no-cost EMI deals via Bajaj Finserv, EMI Network Cards, PayLater credits (Flipkart Pay Later offers up to ₹1 lakh credit), and UPI discounts. Customers can stack these (e.g. bank offers + gift cards + SuperCoins) for huge savings.
Finally, Flipkart’s customer programs add value: Flipkart Axis Bank Card and Flipkart Plus members earn extra cashback and SuperCoins during the sale.
Note: for this specific sale, there will be no early‑access window for Plus or Black members, unlike some previous events. However, Flipkart Fast–delivery (Ekart network) ensures quick deliveries, and mobile app users get app‑only coupons and deals. Amazon, by comparison, promotes Prime-exclusive deals and free fast shipping for Prime members (80 lakh items reached Prime customers within 2 days in late 2025).
Flipkart vs Amazon (and Others)
Flipkart’s Diwali sale closely shadows Amazon’s. Amazon’s 2025 Great Indian Festival (GIF) ran Sept 23-30, and Prime Day 1-day deals on Sep 22 for Prime members. Amazon reported 38 crore site visits in the first 48 hours (over double Flipkart’s 606 million visits reported in 48 h of BBD).
Amazon’s sale featured similar offers: up to 40% off on phones, 80% on electronics, 65% on appliances/TVs, and 50-80% on fashion. Flipkart’s later sale matches this scale. For example, Flipkart’s headline iPhone 16 deal (₹67,999) was a bit cheaper than Amazon’s (₹69,499).
In general, both platforms offer comparable flat discounts on major devices, with minor differences in pricing and bundle offers.
Delivery & Experience
Amazon has heavily invested in logistics (12 new fulfillment centers, 45 new delivery stations) enabling same‑day delivery to 50% more cities and next‑day to twice as many.
Flipkart (through Ekart) similarly expanded in recent years; Flipkart was delivering more orders to smaller towns during 2025’s sales surge.
Amazon’s AI tools (Rufus assistant, image search) and expanded Prime benefits (5% unlimited cashback on select categories) enhance convenience.
Flipkart focuses on app engagement (games, Scratch Cards) and rewards (SuperCoins bonuses).
Customer sentiment often swings between them by category: some shoppers prefer Amazon for electronics shipping speed, while others prefer Flipkart’s app coupons or product selection (Flipkart generally leads in mobiles and fashion).
Other Players
Apart from these two giants, other e-tailers and platforms also join the Diwali rush. Snapdeal and Meesho typically run their “Mega Diwali” and “Maha Diwali” sales in mid‑September (often a week ahead of Amazon/Flipkart), offering heavy discounts on value segments.
Fashion e‑tailer Myntra holds a flash sale around Sep 20 focused on apparel. Grocery/quick‑commerce apps (BigBasket, JioMart, Blinkit, Zepto) offer discounts on sweets and essentials. However, none match the scale or selection of Amazon/Flipkart’s national sales.
2025 Festive Shopping Trends in India
- Record Sales Growth: The festival season is bigger than ever. Datum Intelligence estimated Rs 60,700 crore GMV in just the first week (Sep22-28), up 29% YoY. Projected total festival sales are ~₹1.2 lakh crore.
- Category Shifts: Smartphones remain #1 (42% of GMV). Appliances and furniture surged thanks to GST cuts (appliances +41%, grocery +44%). Fast-moving categories like fashion and essentials also saw double-digit growth.
- Young Shoppers: Flipkart reported that one-third of traffic came from Gen Z shoppers, who drove early demand for trendy electronics and lifestyle products. Amazon similarly saw strong engagement beyond metro cities (70% traffic from Tier‑2/3).
- Early Planning: Most Indians start gift/buying lists weeks ahead. Over 80% plan purchases in advance, turning Diwali into a multi-week sale period. Consequently, platforms now tease deals from September and push mid-week flash sales to capture demand.
- Omnichannel & Value: Retailers emphasize omnichannel reach. Flipkart ties with Myntra for fashion, and Reliance JioMart/Big Bazaar push omni-strategies for groceries. Value‑focused shopping (smaller cities, regional languages) is rising, so marketers use vernacular content and regional festivals to engage shoppers.
Conclusion
Flipkart’s Big Festive Dhamaka Sale (Oct 4-8, 2025) offers some of the deepest Diwali discounts of the year. Shoppers can expect blockbuster deals across categories (flagship phones, appliances, fashion, furniture, and more), often 50-80% off plus extra bank/EMI offers.
When combined with Flipkart’s Axis Bank cashback, SuperCoins and exchange bonuses, the effective savings can be massive. In comparison, Amazon’s Great Indian Festival (Sep 23-30) featured similar promotions and a head start in time, but Flipkart’s sale will be the latest chance to grab any remaining stock or last‑minute needs.
As data show, India’s festive e‑commerce is roaring ahead: this Diwali season is shaping up to be the biggest yet. Shoppers should compare deals (e.g. prices and offers on Flipkart vs Amazon), use bank/UPI discounts, and check delivery times to make the most of the season.
